Post by nadinenadine on Mar 5, 2024 4:06:54 GMT -5
We start from afar, with our Latin ancestors to be precise, and we do so because the etymology of a term helps us understand the profound meaning of a word, its implications. Communicating derives from the Latin communico , which means to share , to participate , and from cum + munire , which means to bind with . Therefore, communication implies a relationship, a bond , sharing. I recommend you read: in the post The Relationship, a Love of Inbound Marketing [And more] I explain exactly the value of the relationship. Having said this, let's take a step forward. Risk or blind man's buff? And the distinction is not trivial. There's the Blogger , the one who loves playing blind man's buff, and then there's the Blogger Communicator , the one who loves Risk (or naval battle). And no, this does not imply that the first is all heart and instinct and the second brain and strategy. Far from it. The second is capable of listening to his instinct but is equally capable of mediating this passionate feeling of him with rationality .
I recommend you read: in the post Blogging: when instinct is not impulsiveness I delve deeper into this reflection. Practicing the profession of blogger means, first of all, knowing how to communicate . But what does this imply, exactly? That you have to be the spokesperson for a message , that of your brand-customer. A message that tells the identity and core values of the brand, which makes itself understood Loan Phone Number List by its customers and potential customers, which is expressed with coherence and authority. The Blogger Communicator knows well that he must interpret, on the one hand, the needs and response needs of readers/customers and, on the other, the objectives, characteristics and requirements of the brand. He is a mediator and, as such, he does not limit himself to grinding out words after words, but he knows, analyses, decides and plans. I recommend you read: Writing for the Web? Question of knowledge .
The Blogger Communicator So who is this Blogger Communicator? It's that blogger who: he knows his client brand, he knows the reference sector, he knows the target he is addressing very well and he also knows the competitors who play at the same table as him; analyzes the data, the results, all the information he has available and that he has collected, so as to decide the best strategies and tactics; decides which contents are most suitable for binding together (remember the etymology of communicating?) brands and customers, which tone of voice and which language are the most appropriate to bring home his conquest; he plans strategies, tactics, activities because he knows well that relaxing will mean losing a battle.
I recommend you read: in the post Blogging: when instinct is not impulsiveness I delve deeper into this reflection. Practicing the profession of blogger means, first of all, knowing how to communicate . But what does this imply, exactly? That you have to be the spokesperson for a message , that of your brand-customer. A message that tells the identity and core values of the brand, which makes itself understood Loan Phone Number List by its customers and potential customers, which is expressed with coherence and authority. The Blogger Communicator knows well that he must interpret, on the one hand, the needs and response needs of readers/customers and, on the other, the objectives, characteristics and requirements of the brand. He is a mediator and, as such, he does not limit himself to grinding out words after words, but he knows, analyses, decides and plans. I recommend you read: Writing for the Web? Question of knowledge .
The Blogger Communicator So who is this Blogger Communicator? It's that blogger who: he knows his client brand, he knows the reference sector, he knows the target he is addressing very well and he also knows the competitors who play at the same table as him; analyzes the data, the results, all the information he has available and that he has collected, so as to decide the best strategies and tactics; decides which contents are most suitable for binding together (remember the etymology of communicating?) brands and customers, which tone of voice and which language are the most appropriate to bring home his conquest; he plans strategies, tactics, activities because he knows well that relaxing will mean losing a battle.