Post by account_disabled on Dec 23, 2023 5:59:11 GMT -5
The subject of this case is an Italian group that owns well-known brands of body care, oral hygiene, fragrances and healthy food products. The group had been selling their brands on Amazon for 5 years, but had never achieved the desired results. In August 2020, the company began its collaboration with Witailer and in the following 5 months its brands recorded a sales increase of 179% YOY. H2 YOY growth was also significantly higher (+173%) than H1 YOY growth (93%). This acceleration would not have been possible without meticulous planning and alignment of content optimization and advertising investment activities to manage the group's complex and diverse catalog. ordered revenue trend Regarding content optimization, the project included about 400 products.
At first, we decided to focus on the group's best-selling products to increase their conversion rate. Subsequently, we began to work on the rest of the catalog, expanding the number of secondary Phone Number List products as their sales increased and, therefore, also the demand on Amazon. During the last quarter of 2020, the growth of our client's brands was so high that they were unable to fulfill 40% of the orders received by Amazon. Regarding advertising activities, our first step was to thoroughly structure the group's advertising account.
The campaigns were organized by brands to better plan the strategic distribution of the budget. Additionally, we conduct extensive and ongoing research to identify the most relevant keywords for each campaign. We then optimize the investment in these keywords by focusing on sales (ROAS), especially during the months of November and December. To make the most of the peak traffic period, spending increased by 86% compared to the previous quarter, but the results of these campaigns remained positive in terms of efficiency. In fact, sales increased by 97% compared to the third quarter and the Advertising Cost of Sales (ACoS) went from an average of 15.2% to 14.4%.
At first, we decided to focus on the group's best-selling products to increase their conversion rate. Subsequently, we began to work on the rest of the catalog, expanding the number of secondary Phone Number List products as their sales increased and, therefore, also the demand on Amazon. During the last quarter of 2020, the growth of our client's brands was so high that they were unable to fulfill 40% of the orders received by Amazon. Regarding advertising activities, our first step was to thoroughly structure the group's advertising account.
The campaigns were organized by brands to better plan the strategic distribution of the budget. Additionally, we conduct extensive and ongoing research to identify the most relevant keywords for each campaign. We then optimize the investment in these keywords by focusing on sales (ROAS), especially during the months of November and December. To make the most of the peak traffic period, spending increased by 86% compared to the previous quarter, but the results of these campaigns remained positive in terms of efficiency. In fact, sales increased by 97% compared to the third quarter and the Advertising Cost of Sales (ACoS) went from an average of 15.2% to 14.4%.